Note to Journal Publishers: Forget About Bling and Focus on Content

February 17, 2010

Google Living Stories is a great example of figuring out what the Web allows that no other medium does, and then exploiting that difference to its fullest.

Imagine what could happen if scientific journal publishers (and those seeking to replace them) wholeheartedly embraced the Web's unique rules and made it a priority to push those rules to their limit - wherever that may lead.