Name That Graph Revealed - Oligarchy 2.0

September 05, 2007

Web 2.0 may be all about participation, but the numbers reported by The McKinsey Quarterly suggest a self-selecting oligarchy rather than a democracy. Success may well depend more on engaging the top 2-10% of users rather than appealing to all of them. Food for though when forming your next community, be it electronic or otherwise.

image credit: The McKinsey Quarterly