... The traditional model of publishing is sustainable, by which I mean profitable, because the academic/research community still funnels vast amounts of money into it from library budgets – it is certainly not self-sustaining. The fact that libraries still pay excessive charges to access this literature shows that the market is broken, not that the toll access route is sustainable.

-Bryan Vickery, Editorial Director, Chemistry Central - quoted in Chemical Information Bulletin

Bryan Vickery's interview is interesting on a number of levels, not the least of which being that it appears in an ACS publication. His comments raise the obvious question of why does the academic/research community continue to support existing publishing models, complaints notwithstanding. The answer to this question is the key to fixing what's broken.